THINKing

Creativity 2011 – Week #13

Weird Ideas That Boost Creativity – What is right for routine work is not right for work requiring creativity.

The Sound Of One Hand Clapping – If you always think what you have always thought, then you will always do what you have always done, and you will always get what you have always gotten.

Creativity 2011 – Week #12

Six Ways To Increase Creativity - Creativity is usually an aspect of a business that is overlooked as it’s difficult, if not impossible to quantify. Here are Six ways to increase your creative powers.

We Get Paid For Doing This!

Anyone in advertising and marketing will tell you there is a lot of run-of-the-mill work in between the really fun projects. So, it’s nice to go back once in a while to reminisce over the projects that made you say, “I can’t believe we get paid for doing this!”

You Have A Problem? I Have A Product!

If you have a business headache, do you really care about someone’s products and services? I know I don’t. Give me a solution, then we will talk.

How To Write Tweets That Get Noticed

Editor’s note: Today’s article is by David Murton, who has been helping companies build and maintain their online relationships with customers since 2006. He also is a professional writer and webmaster with a particular interest in the open source Drupal platform.

Creativity 2011 – Week #11

Think Like A Jazz Combo - To win today, you and your team need to function more like a fluid jazz band than a tightly controlled orchestra. You must constantly reinvent your work and seek fresh, new approaches. Responsible risk taking and originality now trump compliance and rigidity.

A Silent Message From Your Customer

Your customers are telling you something, but aren’t saying a word. Most businesses will never get the message because they are too focused on what they want, not what the customer is asking for.

Market Successfully In Today’s Interactive Environment

I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with the key challenges they have, ranging from financing to marketing.

Creativity 2011 – Week #10

Brainstorming vs. Braincalming - The origination of great, new ideas doesn’t take place in the storm, but in the calm before the storm… or the calm after the storm… or sometimes, even in the eye of the storm itself.

Creativity Isn’t All In your Head - According to a new study,  people are more creative when they’re thinking on someone else’s behalf.

How Is Social Media Like A Mullet?

Photo: Copyright 2001 Columbia Pictures

When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business in the front, party in the back.” And that is how social media is like a mullet: it’s both business and personal.