THINKing

Creativity 2011 – Week #9

How To Think Like Leonardo Da Vinci - If you want to be a Renaissance Man (or Renaissance Woman), you can learn a lot from how Leonardo da Vinci lived and thought.

Creative Thinking Exercises – Let’s wake up those little gray cells today with some mental calisthenics.

LinkedIn – Business Development

business development – n : business function focused on strategy, creating strategic partnerships and long-term relationships with suppliers and customers. The business development function within a business can be thought of as a jack-of-all-trades position focused on strategic deal-making with an eye toward increasing sales and expanding the company’s long-term business success or scope.

Social Media Attack Plan

We have previously talked about the strategic and tactical nature of social media and we looked at some social media questions the marketer needs to ask as he plans his approach. Below are links to our two posts that outline a simple approach to your social media attack plan.

Creativity 2011 – Week #8

How Pepsi Accelerates Innovation – Dr. John Johnson of PepsiCo described how the company uses fast-cycle IdeaJams to quickly focus the efforts of a crowd of innovators on a specific challenge and quickly generate usable ideas.

Playing Both Sides Of The Table

Editor’s Note: this is a guest article from Danny Wong, who manages Media Relations for Blank Label Group, and he helped to co-found the group’s startups Blank Label, Thread Tradition, and RE:custom. He’s also played on the other side of the table writing for outlets like the HuffingtonPost, ReadWriteWeb and TheNextWeb.

QR Code Update

You might remember our piece recently about the Top 15 Uses For QR Codes. We have been seeing a lot of content recently on this topic, so we thought it was time for a curated update.

Brands Out Of Control

Are you taking charge of your brand or placing its control in the hands of others? In light of recent crowdsourced ads at the Superbowl, that’s the question Beau Fraser contemplates in a MarketingDaily article.

Creativity 2011 – Week #7

Is This A Piece Of Your Brain? – Monty’ Python’s John Cleese on the creative process (video).

Turn The Genie Loose – You get three wishes. How will you use them to find a unique perspective to problem solving given unlimited possibilities and no restrictions?

LinkedIn – Branding

We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which LinkedIn can assist your company. We have already addressed #1. Today, we take a look at branding.

Where Is B2B Blogging Going?

What are the business-to-business blogging trends for 2011? You can find out in this new paper released just this morning by my digital colleagues Tony Karrer, Ph.d and Tom Pick. They asked some of the top bloggers to prognosticate about what will happen in B2B blogging. I was honored to be among those who are included in the final paper.