THINKing

Social Media Attack Plan – Part 2

In part 1, we took a look at the initial elements of your social media plan: research, goal setting and audience definition. Now, let’s look at the rest of the planning process.

Social Media Attack Plan – Part 1

We have previously talked about the strategic and tactical nature of social media and we looked at some social media questions the marketer needs to ask as he plans his approach. Today, let’s summarize and put together a simple approach to your social media attack plan.

Creativity 2010 – Week #52

It’s the last week of 2010 and so our series Creativity 2010 makes its final appearance. Here are some creativity links to make you think going into the New Year.

Creativity 2010 – Week #51

It’s week #51 of 2010, so it’s time for more creativity links.

10 Steps To Successful Brainstorming – Brainstorming dates back to Plato, but much of what we do today is based on work by Alex Osborn.

Content Focused

Blogging experts often tell you to hyperfocus on a topic if you want to build a following. We have been thinking a lot recently about our blog’s content. (We’d love your thoughts, as well. So, feel free to jump in.)

A Cause Marketing Christmas

We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest.

Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest.

Creativity 2010 – Week #50

Are you kidding me? It’s week 50 of 2010! Where did the year go? I guess we’ve been caught up in creativity and didn’t notice time passing. Here’s this week’s installment of creativity links.

Content Curation Update

We talked not too long ago about the importance of content curation. I wanted to curate a few new articles on this subject that I have encountered recently.

Content Marketing 2.0 – This is our initial piece on the topic, in case you missed it.

Creativity 2010 – Week #49

Job Force – Got a problem? This tools asks you – for instance – how a daycare worker, would solve it.

Steve Jobs Mind Map – How To think like Steve Jobs is illustrated in this mind map.