I’ll Tell You What You Like

June 28, 2010 on 2:13 pm | In Content Marketing, Copywriting, Marketing | No Comments

 Thumbs Up Sketch

A lot of marketers are into empty chest-thumping when it comes to their content. They don’t seem to care what their audience wants. Instead, they force-feed them a diet of self-serving content that only alienates them.

Cap The Spill, Then We’ll Talk

June 21, 2010 on 10:10 am | In Marketing, Online, PR, Social Media | 1 Comment

You’ve probably read about BP’s so-called social media efforts to shape the conversation about the oil spill. It’s not just BP. The government keeps barring journalists from the area in what seems to be a move to downplay the spill. There is plenty of blame to go around in this debacle.Andy Beal at Marketing Pilgrim has an interesting take on this topic, too.  Says Andy,

“Updates, Response, Statement, Briefing, Broadcast, Distribution, Push. Those are just some of the words that I found while looking around BP’s social media efforts for the Gulf oil spill. So, what’s missing? How about…Listening, Engaging, Discussing, Conversation, Dialog, Understanding.”

Creativity 2010 – Week #25

June 21, 2010 on 7:26 am | In Creative, Creativity, My Creative Team | 2 Comments

 IdeaPerson

We’re 25 weeks deep into 2010. How’d that happen? Have you been using our weekly creativity links? Any favorites?

Here is this week’s installment to stimulate your brain.

30+ iPad Apps For Designers, Developers And Creative Types

Why Creative Work Is Like Making Magic

Creativity 2010 – Week #24

June 12, 2010 on 5:47 am | In Creative, Creativity, My Creative Team | No Comments

It’s week 24 of 2010. I hope you have been using our weekly creativity links this year to pump up your little gray cells. If not, get started with this week’s collection.

Strengthening Your Creative Thinking Ability

How The 21st Century Brain Affects Creativity

How 21st Technology Affects Creativity

Top 5 Creativity Links

June 8, 2010 on 1:24 pm | In Creative, Creativity, Marketing, My Creative Team | No Comments

We’ve been posting creativity-related links weekly during 2010, and thought you might like to know which ones our readers have most often visited. So, here are the Top 5 Creativity Links:

23 Reasons Nothing Happens After A Brainstorming Session

50 Writing Tools

Visual Thesaurus

Creativity Tool: Concept Fan

Creativity 2010 – Week #23

June 5, 2010 on 11:23 am | In Creative, Creativity, My Creative Team | 1 Comment

2010 is 23 weeks old and we’re continuing our weekly update of links to enhance your creativity. Enjoy.

Where Imagination & Creativity Can Take You

Creative Teaching

Creativity As A Pathway To Greater Well-Being

Your Creativity Quotient: How To Boost It

Are Your Ideas Crazy Enough?

Too Much Social, Not Enough Sales?

June 1, 2010 on 7:39 am | In Blogs, FaceBook, LinkedIn, Marketing, My Creative Team, Social Media, Twitter, YouTube | 2 Comments

Is social media wearing you out and getting in the way of your real work? It’s not bad enough that you have to keep up with a blog, Twitter, Facebook, LinkedIn, Friendfeed, Youtube and maybe Plaxo, but every day I’m being asked to join yet another social network. There are hundreds of them, it seems. I’ve said no to Viadeo, no to Friendster, no to MySpace, and by-bye to Goodreads.

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