5 Essential Big Boy Marketing Links

May 31, 2010 on 4:48 pm | In Big Boy Marketing, Brand, Customer Retention | 1 Comment

The big boys of marketing, those elite companies in the Fortune 500, know some things the rest of us don’t. Here are a few posts that deal with Big Boy Marketing.

Creativity 2010 – Week #22

May 30, 2010 on 9:25 am | In Creative, Creativity, Marketing, My Creative Team | No Comments

 Our weekly search for links about creativity continues. Hope these spark the little gray cells for you.

23 Ways to Capture Creativity

100 Stimulating Videos for Beating Writer’s Block

50 Informative and Well-Designed Infographics

Spark Some Creativity With These Websites 

Top 10 Innovative US Cities 

Plan? We Don’t Need No Stinking Plan!

May 27, 2010 on 8:34 am | In Brand, Branding, DC (digital colleague), Jason Falls, Jay Ehret, Marketing, Rodger Johnson, Tom Pick | 4 Comments

Now that technology has rendered every moment a marketing moment, how do you develop a plan in which you can have any confidence? That’s the question posited by colleague Scott Hepburn recently and I thought it was a good subject for this blog to tackle.

We Care. No, Really!

May 20, 2010 on 12:53 pm | In Brand, Branding, Marketing | No Comments

Listening to the radio today I heard an ad that actually said “because we care.” That was their brand promise. I hear or see lame marketing statements like this too often.

Truth is that company on the radio does not care. If it really cared, they’d spend enough time thinking about why people should do business with them and then develop a brand promise around that.

Your Online Privacy Is Your Responsibility

May 18, 2010 on 3:44 pm | In FaceBook, Online, Social Media | 1 Comment

OK, I’m going to say it and hack off some folks: your privacy is not Facebook’s responsibility, nor the government’s. Just like earning a living, supporting your family, taking care of your health, paying your bills on time, and raising your children to be productive citizens, ensuring your privacy online is your responsibility.

Creativity 2010 – Week #20

May 17, 2010 on 10:29 am | In Creative, Creativity, Marketing, My Creative Team | 1 Comment

Yes, here we are at week 20 of 2010. We’ve been serving up a weekly listing of top creativity links. Have you been using them? I hope so. Let us know if you see a creativity resource you think we should know about. Now, let’s get to it.

#tweeta20 – That’s A Wrap

May 11, 2010 on 4:12 pm | In #smcharlotte, #Tweeta20, Cause Marketing, Charitable Giving, Charity, FaceBook, Marketing, My Creative Team, Twitter, word of mouth | 1 Comment

Well, #tweeta20 – the social media project designed to raise awareness and funds for Thompson Child & Family Focus -  is behind us now and I think it was a success. I think we raised more awareness of the good work that Thompson does than we did money. Although we raised at least $4,000 via social media at last count.

Do These 10 Things Today

May 10, 2010 on 8:55 am | In Advertising, Charity, Marketing, Networking, New Business | 1 Comment

Are you looking for ways to build your business? Sometimes we become paralyzed because there seems to be so many things we could and should be doing to market our companies. Longtime readers know I’m typically a strategy first guy, but sometimes you just need to do something to get  things rolling. So, here are 10 easy marketing ideas you can start on today:

Creativity 2010 – Week #19

May 10, 2010 on 7:45 am | In Creative, Creativity, My Creative Team | No Comments

It’s week 19 of 2010 and here are your latest creativity links. Check these out and then make something creative happen.

Building Blocks Of A Great Idea

Creativity Tool: The Concept Fan

Paradoxes Of Creativity

Oil Disaster Needs Innovative Solutions

Framing A Problem

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