THINKing

Creativity 2010 – Week #17

April 27, 2010 on 2:55 pm | In Creative, Creativity, Marketing, My Creative Team | No Comments

10 Essential Blogs For Creative Entrepreneurs

It’s Time To Think Like A Fool

Refocusing Our Powers Of Observation

Bubbles Connect Your Ideas

Brainstorming With Post-It Notes

Permanent link to this post (27 words, estimated 6 secs reading time)

Hook Me Up With A Human

April 23, 2010 on 3:23 pm | In Customer Service, Marketing, PR, Public Relations | 3 Comments

Oh, what has happened to the carbon-based organizational interface? Many organizations have digitized humans – aka carbon-based units – out of existence in their customer service operations. Now, I love digital technology as much as anyone, but it is time to bring the people back into their appropriate customer service roles, don’t you think?

This is a preview of Hook Me Up With A Human. Read the full post

Tweeta20 – A Non-Profit Social Media Pilot Project

April 22, 2010 on 7:59 am | In #Tweeta20, Blogs, Buzz, buzzword, Cause Marketing, Charitable Giving, Charity, FaceBook, Harry Hoover, Marketing, Promotion, Social Media, Twitter, Web 2.0, word of mouth | 6 Comments

On Tuesday, May 11, nine Charlotte social media folks and I will spend an hour trying to raise money for Thompson Child & Family Focus, an organization that has spent nearly 125 years providing education, treatment and support for children traumatized by sexual abuse, domestic violence or rampant neglect.

This is a preview of Tweeta20 – A Non-Profit Social Media Pilot Project. Read the full post

Creativity 2010 – Week #16

April 19, 2010 on 2:08 pm | In Creative, Creativity, Marketing | No Comments

How To Work Less & Do Better

Whole Brain Approach

Survey Reveals Workplace Factors That Support On-The-Job Creativity

What If Innovation Was The Norm

Karaoke Creativity

Permanent link to this post (27 words, estimated 6 secs reading time)

Creativity 2010 – Week #15

April 12, 2010 on 11:26 am | In Creative, Creativity, Marketing | No Comments

It’s week #15 of 2010 and here are some creativity links to get your little gray cells percolating.

Creativity With Concept

What Is Design Thinking?

Innovation Success Is Based On Enthusiasm

25 Talks To Unleash Creativity

20 Ways To Let Your Inner Child Go Wild

Permanent link to this post (46 words, estimated 11 secs reading time)

Listen Up

April 12, 2010 on 8:41 am | In Brand, Branding, DC (digital colleague), Harry Hoover, Marketing, My Creative Team, Social Media | No Comments

Last week digital colleague Jay Ehret asked me to participate in his weekly Marketers Roundtable podcast along with Bill Schley and Denise Lee Yohn. We batted around integration, messaging in social media, brand leverage and listening to customers. So, give us a listen here.

Permanent link to this post (45 words, estimated 11 secs reading time)

Stop Listening To Your Customers

April 7, 2010 on 9:36 am | In Consumer Behavior, Customer Service, Marketing, My Creative Team | 1 Comment

According to Mark Cuban, you should never listen to your customers. Does he really mean this?

No, what he is saying is that marketers must take matters into their own hands when it comes to creating a new product or improving an old one. Says Cuban,

This is a preview of Stop Listening To Your Customers. Read the full post