More Brain Exercises

January 31, 2010 on 12:47 pm | In Creative, Creativity | 1 Comment

In our past two posts we talked about pumping up your brain and we offered a couple of brain exercises. Here are a couple more for your little gray cells.

Brain Exercises

January 29, 2010 on 9:29 am | In Creative, Creativity | 1 Comment

We talked recently about pumping up your brain with exercises for the little gray cells. Today, here are two more to try:

Pump Up Your Brain

January 28, 2010 on 9:15 am | In Creative, Creativity | 6 Comments

creative thinking

According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. Unfortunately, school teaches us to find the right answer, when actually there is usually more than one right answer for a problem.

5 Best Posts – January 2010

January 27, 2010 on 4:00 pm | In Advertising, audience, Marketing, Media, Media Relations, News, Social Media, Twitter, twittering journalists | No Comments

We had some very popular posts in January – some old and some new. I thought I’d share them with you.

  1. 8 Ways To Use Twitter Lists
  2. Twittering Journalists
  3. Be Relevant
  4. When Billboards Go Bad
  5. 7 Ways To Kickstart Your 2010 Marketing 

What’s your favorite?

My New Business Secret Formula

January 26, 2010 on 2:36 pm | In Customer Retention, Customer Service, Marketing | 4 Comments

We’ve talked here often about the fact that there is no marketing magic bullet. But there is a new business magic bullet, and I’m going to tell you the secret formula. Only a handful of those who read this will successfully implement within their business because it is not shiny and new.

Creativity 2010 – Week #4

January 25, 2010 on 8:44 am | In Creative, Creativity | No Comments

Here are our creativity links for Week 4 of 2010:

Don’t Take The First Right Answer – The first answer is rarely the best answer. A better approach is to take a little time to generate a long list.

Ten Steps For Boosting Your Creativity -  Some good information from Jeffrey Baumgartner to joggle the little gray cells.

Time For The Spin Cycle

January 20, 2010 on 11:51 am | In Journalism, Media, Politics | No Comments

It’s always interesting to see how the media and the politicians try to spin a story. Let’s take a look today at the Massachusetts victory of Republican Scott Brown over Martha Coakley in the bluest of blue states. Here’s what they are saying about it:

Boston Globe

#1 With A Bullet

January 19, 2010 on 5:09 pm | In Advertising, Email Marketing, Marketing, Social Media | No Comments

Old radio guys like me remember the phrase “#1 With A Bullet.” This was what you said about a hit record (wow, does anyone else remember records?) that was #1 on the chart and continuing to sell well.

Creativity 2010 – Week #3

January 18, 2010 on 8:31 am | In Creative, Creativity, Marketing | No Comments

Problems cannot be solved by the same level of thinking that created them.” – Albert Einstein

Here’s our creativity update for Week 3 – 2010

The Eyes Have It. New research indicates that horizontal eye exercises may improve creativity.

Do You Have Issues? Part 2

January 12, 2010 on 10:19 am | In issues management, Reputation Management | 1 Comment

We talked in Part 1 about the objectives of issues management.

Tactically, there are a number of weapons available for managing organizational issues. First, is a strong, credible image. A proactive program to maintain this image could include:

* an issues audit

* media monitoring to detect existing or emerging issues of importance

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