THINKing

News Media: Your Slip Is Showing

You’ve probably read about it by now – the hoax pulled on the media by a group posing to be from the US Chamber. The CopyWrite, Ink blog has a good overview.

And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg characterized it. Says Bloomberg,

Smart Customers

Your customers are smart, but as marketers, we often misconstrue what they are telling us. We’ve written about this before but thought about it again today when I read a piece by Valeria Maltoni entitled “Your Customers Don’t Know What They Want.” Maltoni says,