THINKing

Zigging

Back in the 20th Century when I first went into marketing, my mentor told me that when everyone else is zigging, you should consider zagging. Good advice now, as it was then. I got to thinking about this today as I was having lunch with a colleague I worked with back in that other century. More on that in a minute.

Colorful Brands

We talked sometime back about the use of color in your branding efforts.  My Creative Team uses orange as our dominant color. Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. It is no secret why Home Depot and Howard Johnson selected orange. We wanted to express playfulness and good value, so orange was our choice, as well.

Top Content

In case you missed some of our posts, here are the top five read of all time:

Twittering Journalists

Top 10 Story Starters For Blocked Bloggers

Newspapers: Dig The Grave 

When Billboards Go Bad

It’s The Relationship, Stupid

Reading List

What are you reading today? Here are a few items we are checking out.

Newspaper Online Traffic Heads Up

Google Fast Flip Speeds Online News Reading

iPhone App Helps You Find Guinness

Measuring The Business Effects Of Web 2.0

Social Media: A Tactic Seeking A Strategy

Every time some new tool comes on the scene that possibly could be used in marketing or advertising, organizations jump on it with no forethought. The tactic du jour is social media.  A recent survey indicates that a majority of media buyers are adding social media to their 2010 budgets.  According to the 2010 Media Planning Intelligence Study from the Center for Media Research,

Hidden Gems

OK, I’ll admit it: since Labor Day is approaching I’m taking the lazy way out today and dredging up some excellent old posts that for some reason didn’t get any traction. Have a great holiday.

Fighting For The Middle Ground

Tell Me A Story

Face Time

Some social media proponents would have you believe that the digital world is the new Nirvana. Guess what? Humans – the users of social media – haven’t really changed their behavior in 75,000 years. Although, we do dress better now, and we’re not all cavorting naked on the plains of the Serengeti.