THINKing

Social Media: Nothing New To See Here

Social Fresh, a conference on this thing we call social media, was held in Charlotte August 24.  The presentations were top-notch and the networking opportunities were excellent, but at the end of the day I can report there is nothing new about social media.

More Creativity Tools

I’ve found a few more creativity tools and articles for you. Here they are:

- 100 Excellent Online Tools To Feed Your Creativity

- Visual Thesaurus

- 50 Tools To Help Your Writing

-  Top 10 Story Starters For Blocked Bloggers

-  To Be Creative, Be Brief

Monologue Marketing

Monologue marketers – thankfully – are dying off, but there still are too many. What’s a monologue marketer? Here’s an analogy:

Someone comes up to you at a business event and says, “Hi, I’m Bob.”

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal. Even in this digital age, many think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish.

A Fresh Wind Is Blowing

The business winds are changing direction, but there are some organizations that don’t get it and never will. The news media and big ad agencies are two industries doomed to be swept overboard if they don’t keep a weather eye out. Today, it’s about transparency and a new focus on customer service, doing what’s right for the customer. I’ve found if you do what’s right for the customer, you, too, will ride under full sail.