THINKing

Check Please

June 29, 2009 on 10:26 am | In Consumer Behavior, Customer Retention, Customer Service, dumbass marketer, Reputation Management | 5 Comments

Let me know if I’m off base here, OK? I got a check from my mother-in-law for my birthday. She has written it on her Wachovia checking account. The good news, I initially think, is that there is a Wachovia branch very close by. So, I head over and pull into the drive-through.

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Old Media Drives New Media

June 25, 2009 on 9:02 am | In Advertising, Customer Retention, Email Marketing, Lead Generation, Newspapers, Online, Pay-Per-Click, Print Media | No Comments

The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is one of about 186 million?

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Connect With My Creative Team

June 24, 2009 on 6:47 am | In Email Marketing, FaceBook, My Creative Team, Online, RSS, Social Media, Twitter | No Comments

Are you connected with My Creative Team? Here are the ways to get and stay connected:

Facebook

Friendfeed

Think (our monthly enewsletter)

THINKing (RSS Feed)

Twitter

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Talk To Me, Don’t Pitch Me

June 23, 2009 on 9:52 am | In Blogs, Media Relations, PR, Public Relations | 4 Comments

Hey lazy PR people! Now that I have your attention, don’t send off-target information for inclusion in this blog, OK? Just like Valeria Maltoni at Conversation Agent, I get too many press releases from lazy PR people who can’t take the time to figure out what it is that I write about. To them, I’m just another name on the distribution list. Blast away with the shotgun and you are bound to hit something.

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Links – 6/16/2009

June 16, 2009 on 8:12 am | In Email Marketing, employee communication, Journalism, Marketing, Search, Social Media | No Comments

Here are a few items My Creative Team is reading.

Email Ranks High In North America – According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.

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Stand By Your Brand

June 11, 2009 on 7:02 am | In Advertising, Brand, Branding, Buzz, FaceBook, Reputation Management, Social Media, Twitter | 1 Comment

With apologies to Tammy Wynette, who warbled the song, Stand By Your Man, now is the time to stand by your brand. If you don’t, someone could hijack it or do it irreparable harm.

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Undiscovered Gems

June 10, 2009 on 7:29 am | In Advertising, Brand, Branding, Content Marketing, Creative, Creativity, Online, Personal Branding | No Comments

There is a ton of content on THINKing that has not yet been discovered by our more recent followers. So, I thought I’d serve up some of those undiscovered gems today. Enjoy.

Creativity & You

Shallow Brands

Remember, You Are Naked Online

Content Marketing On Steroids

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