THINKing

Building Brands One Touch At A Time

Thanks to Jason Falls, I saw this post today about brand touch points, which provided an excellent case study of how to bring your brand to life. So much of what we do as marketers involves communication with digital media that we forget how powerful the human touch can be in building a brand.

Get Write To It

Today’s retrospective look through THINKing’s archives is all about writing. Let’s get going:

Write Tight -  My first news editor hammered one thing into my consciousness: write tight. Leave out the frills, just present the facts and move on.

Links – 2/24/2009

Internet Media Sways Shoppers – E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

The Marriage Of Search and PR – Google is not a search engine. Google is a reputation-management system.

HR & Marketing: You Need To Talk

With corporations looking for ways to cut costs, I have an idea that will pay off in both the short- and the long-run. My idea involves how to make sure you have great employees. Don’t fire them randomly. First, get rid of the employees who don’t live out your brand values.

Pencil In Some Marketing

Let’s pretend it’s an October evening and your major reception for donors has just begun. Turnout is substandard and most of the attendees are women. Can you say, “World Series?” Sure, I knew that you could!

Dusty Archives – February 2009 Edition

From time to time we sort through the archives of THINKing to resurrect gems that you may have missed. Here are a few that we recommend.

It’s The Relationship, Stupid – I don’t care how you slice it, when it comes down to fundamentals, business is all about relationships. Ignore this truth at your own peril.

Take Market Share Now

Bold marketers know this: an economic downturn is the perfect time to gain market share. Spending marketing money during tough times seems counterintuitive, but time and again it has paid off for some of the best known brands. During the 1970s Revlon and Phillip Morris turned up the advertising heat to gain market share. Further, MediaPost reports that,

Links – 2/17/2009

Here are a few links that might be of interest to you:

• Email tops online ad budget changes in 09
• iMindMap
• The new toolbar from My Creative Team
• What’s your news IQ?
• PR MatchPoint
• Blatant Self-Promotion: My Creative Team eNewsletter Sign-Up

Retool Your Content Marketing

Content marketers looking for a way to keep their communities informed now have a free tool for that purpose. Conduit now offers a build-your-own toolbar in which you can feature – and update – your best content. This is a great way to make sure your best content is a click away from your community members.

Small Business Needs To Go Digital

Small business needs to get on the stick when it comes to online presence and marketing spending. Only 44 percent of small businesses have a website, according to MarketingCharts, which puts them out of sync with their consumers,