THINKing

Twittering Journalists List Redux

Twittering JournalistsI’ve had several reports that people can’t see the Twittering Journalists wiki I set up. If you are having trouble, go to the bottom of the upgrade page. In small type it says “No, not now, take me to my wiki.” Click on this and it takes you to the list.

Customer Retention Strategies

After my prediction yesterday of increased attention on customer retention in 2009, I thought I’d provide some links to related articles on customer retention. Here you go:

Patience? No, Let’s Kill Something!

Cheaper To Keep

Customer Retention: Be A Relationship Leader

It’s The Relationship, Stupid

2009 – Back To Basics

Prediction: In 2009, marketers will get back to basics and will suddenly fall in love with their current customers again.

I’ve been saying it for years, marketers want the thrill of new business and spend way more money on it than they do on retaining the business they have. But every time there is a hiccup in the economy, you customers start to be a marketers new BFF. It’s back to customer retention in the new year.

All About Email

I’m a big believer in email for customer retention, so I’ve been reading a lot about it recently. Thought I’d share some links for you. If you are interested, My Creative Team produces a monthly enewsletter. Here’s our latest.

Your 2009 To-Do List

Start Planning For 2009 Now

Branding Lessons From Santa

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.

A My Creative Team Christmas Present

Here are some helpful links from My Creative Team. Merry Christmas.

Top 8 Links On The Business Value Of Twitter

20 Online Media Relations Links

Top 17 Media Relations Links

Personal Branding White Paper

Media Relations White Paper

One-A-Day Marketing Vitamins White Paper

Seven Things Most People Don’t Know About Me

Scott Hepburn tagged me to play along on this meme, so here goes. I’ve participated once before in eight things people don’t know about me, so I’m repeating that post. See the end of the post for those I tagged.

#1. I’m probably too old to blog.

It’s Time For A Social Media Takeover

It’s time for a social media takeover. But who should launch this bloodless coup? Marketing and advertising have historically been more about one-way communication. That rules them out.

I say it is the PR professional that should lead the charge. We have always been – at least in theory – focused on dialogue.

A Question Of Trust

Forrester Research has a new study indicating consumers don’t trust corporate blogs. In fact, only 16 percent of respondents say they trust corporate blogs. According to a story in Online Media Daily,

The Elasticity Of Truth

Would you lie to get business?

In a new business pitch once, we told the prospect that we require any message we help deliver to be true. This seemed to pose a problem for some in the organization we were pitching, particularly among the Europeans.