THINKing

Thankful For PR 2.0

November 26, 2008 on 11:28 am | In Journalism, Media, Media Relations, My Creative Team, News, PitchEngine, PR, Public Relations, Twitter | 2 Comments

You know that THINKing loves the technology that has made the PR pro’s job so much easier and more effective. I wanted to take the opportunity to summarize some of the good things happening in PR on this holiday eve. Here are a few PR tech tools, for which I am thankful:

This is a preview of Thankful For PR 2.0. Read the full post

Creativity Redux

November 25, 2008 on 6:05 pm | In Advertising, Blogs, Brainstorming, Creative, Creativity | No Comments

Someone asked me a question about creativity the other day and I sent them to the blog to review our creativity category. They were excited about all the content there on creativity, so I thought I’d share the information with you. Here are a few of the top creativity posts from THINKing.

This is a preview of Creativity Redux. Read the full post

Socialize With Us

November 24, 2008 on 9:48 am | In #smcharlotte, Blogs, Customer Service, Email Marketing, FaceBook, feedburnerfeed101, Marketing, My Creative Team, Networking, RSS, Social Media, StumbleUpon, Twitter, Web 2.0 | No Comments

In the spirit of Thanksgiving, let me say I appreciate the time you spend with us and your thoughtful comments on this blog. We are here to listen as well as speak to our peers and customers. You can subscribe to our blog via Feedburner.

This is a preview of Socialize With Us. Read the full post

Born Branded?

November 19, 2008 on 8:06 am | In Brand, Branding, Personal Branding | 4 Comments

Lisa Hoffmann got me thinking the other day when I read her blog that declares we are born with a personal brand, also known as personalities. Yes, I agree that we do have some “branding” at birth. But to say we are who we are and that’s the end of the story is just wrong.

This is a preview of Born Branded?. Read the full post

Big Brand Blogging

November 14, 2008 on 3:57 pm | In #smcharlotte, Big Boy Marketing, Blogs, Brand, Branding, Content Marketing, FaceBook, Social Media, social media marketing best practices project, Twitter | No Comments

Friend Jim Deitzel handles social media programs for the Rubbermaid brand, a Newell-Rubbermaid company. This is a big brand that truly gets social media, so I thought you might like to hear a bit about their efforts. The content of the Rubbermaid blog focuses on organization, one of their key brand drivers. Some of the recent stories on the blog include a Q&A with a professional organizer; laundry room organization; and festive holiday containers. The brand’s coordinated use of a variety of social media vehicles as a means of marketing content, I think, is the key to their success.

This is a preview of Big Brand Blogging. Read the full post

Holiday For Charity Is Back

November 13, 2008 on 7:30 am | In 28078, Cause Marketing, Charitable Giving, Charity, My Creative Team | 4 Comments

Americans spent more in two months on holiday items than they did all year on charitable giving in 2007. Holiday retail sales for November and December 2007 in the general merchandise category were up about 1.7 percent, totaling roughly $469.9 billion, according to the National Retail Federation. Charitable giving for 2007 set a record, topping $306 billion.

This is a preview of Holiday For Charity Is Back. Read the full post

Our Top 5

November 12, 2008 on 10:46 am | In Blogs, Content Marketing, Customer Retention, Customer Service, Journalism, Marketing, Newspapers, Writing | No Comments

In case you missed them, here are the 5 most popular blog postings from THINKing.
Newspapers: Dig The Grave
Top 10 Story Starter Tips For Blocked Bloggers
A Bigger Logo Necessitates A Smaller Idea
Twittering Journalists
Great Employees = Happy Consumers

Permanent link to this post (42 words, estimated 10 secs reading time)

Remember, You Are Naked Online

November 12, 2008 on 8:28 am | In #smcharlotte, 28202, Blogs, Brand, Branding, Content Marketing, FaceBook, Google, Online, Personal Branding, Reputation Management, Social Media | 1 Comment

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

This is a preview of Remember, You Are Naked Online. Read the full post

Ethics in Journalism: An Oxymoron?

November 11, 2008 on 7:41 am | In Journalism, Media, News, Newspapers, Print Media | 1 Comment

The Society of Professional Journalists has a code of ethics. Shocked? Having been a journalist in another era, I knew about the code but had forgotten about it until I stumbled upon it again recently. Here are a few key items from the code for your review and comment.

This is a preview of Ethics in Journalism: An Oxymoron?. Read the full post

MSM Ain’t What It Used To Be

November 10, 2008 on 10:32 am | In Content Marketing, Journalism, Marketing, Media, Newspapers, Online, Print Media, TV | No Comments

The mainstream media (MSM) continues to suffer through bad times. And it is not just the print media that is in a freefall. TV News also is having it’s problems, according to David Zeeck of the Tacoma News Tribune. His contention is that newspapers aren’t dying. Here I disagree with Mr. Zeeck. Newspapers are dying, but they are doing slightly better than TV news is.

This is a preview of MSM Ain’t What It Used To Be. Read the full post