THINKing

Leaders Must Understand And Practice PR

Leadership requires an understanding of public relations. To lead you must be willing to listen and gain trust from followers. That’s what PR is about: dialogue and honesty. People don’t always have to agree with you to follow you. But they do have to trust you.

Word

The oldest form of media still is the best when it comes to spurring consumer action. Word-of-mouth from family and friends still is the most trusted source of information, despite all the hype about the digital world and social media. This is borne out by a Mediavest survey on trust in sources of political information. The survey indicates,

Dusty Archives – September 2008 Edition

Once again, it is time to sift through the dusty archives here at THINKing to pull out some gems you may not have seen the first time around. Let me know if there are some posts you particularly enjoyed and I’ll feature them in a future edition.

I’ve Got Your Policy Right Here, Dude

Want to know how a company can make me really angry? Well, it makes about anyone angry, really.  All they have to do is indicate their inflexibility by saying “it’s our policy…” We’ve talked about bad customer service here before. But I had something happen just today that blew my mind.

Links – 9/25/2008

Greetings, THINKers. I’ve been on the road this week and have not had time to blog, but I have had time to read. Here are a few things in which you might have interest:

Putting Social Media In The Newsroom

How To Say Nothing In 500 Words

Links – 9/19/2008

Photo Courtesy of Morguefile

How To Grow Your Personal Brand (Happy Blog Birthday, Jason)

Where To Find PR Help In The Web 2.0 World

What We Can Learn From EMail Spammers

13 Ways To Promote Your Next Blog Post

From THINKing’s Dusty Archives:

Social Media: You Are Wearing Me Out

Apparently, many people are tired of social media. According to a Synovate study about social networks,

We spoke with over 13,000 respondents aged 18-65 years in 17 markets around the world to find out who’s connected and who’s not, as well as attitudes and online behaviours. Some of what we found surprised us… like more than a third of social networkers say they are losing interest in social media. And how many people do not even know what it is.

No Hanging Chads

Hey, THINKers. I need your vote, if you like this blog.

THINKing is in the running for best marketing blog in the Blogger’s Choice Awards. We were leading, but now are #2. This contest requires registration to ensure that the blogger is not voting multiple times. So, I’d really appreciate your effort and support.  Thanks.

Search Me

Marketers can thank their lucky stars for the best thing that ever happened to them: the Internet. In the past marketers used intuition and research to try to figure out consumer behavior. Today, look at how your customers are searching the web and you’ll be able to see consumer behavior almost in real time.

Social Media Best Practices

The OnlineMarketerBlog threw out the challenge for us to discuss our social media best practice. The blog’s author, DJ Francis, called me “impressively tenacious”. That’s politically correct for cranky, I think! Anyway, here goes.