Links – 8/29/2008
August 29, 2008 on 9:51 am | In Brand, Branding, Buzz, Content Marketing, Copywriting, Journalism, Marketing, Media, Media Relations, News, Social Media | No CommentsFrom Cision’s Navigator enewsletter Media Update Column:
General News Category
Lifestyle/Entertainment Category
Business/Financial Category
From THINKing’s Dusty Archives:
Tell Me A Story
Tell Me A Story About Me
Brand Euthanasia
100 Reporters Were Sitting At A Bar…
August 28, 2008 on 8:46 am | In #smcharlotte, Journalism, Media, Media Relations, PitchEngine, PR, Public Relations, Social Media, Tools, Twitter | 3 CommentsWe’ve talked here often about the use of digital tools like Twitter for PR and media relations purposes. Digital colleague Joan Stewart alerted me about a post on PR and Social Media at Ronn Torossian’s blog,
Tell Me A Story About Me
August 27, 2008 on 9:58 am | In Advertising, Brand, Branding, Content Marketing, Copywriting, Marketing, Writing | 1 CommentMarketers know that a story is a good way to engage prospects. But too often the marketer wants to tell a self-serving story about the company instead of about how the company helps the prospect or customer. Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some time, provide me work/life balance and I’m listening and more likely to ring the register. Otherwise, save your time and money because I just tuned out.
Tell Me A Story
August 26, 2008 on 7:46 am | In Content Marketing, Copywriting, Creative, Creativity, Journalism, Marketing, Media, Writing | 1 CommentSince the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power.
Brand Euthanasia
August 25, 2008 on 8:08 am | In Brand, Branding, Marketing | 1 CommentWas just reading an interesting piece at MediaPost about Kellogg trying to resuscitate a brand – Hydrox – that long had been on life support. Hydrox – developed by Sunshine Bakeries – was the original creme filled cookie. Oreo is the knock-off. But like IBM, whose mantra used to be “second with power”, Oreo out-marketed the cookie pioneer. Mergers and acquisitions turned Sunshine to Keebler and Keebler to Kellogg. Hydrox was shelved.
Links 8/22/2008
August 22, 2008 on 10:51 am | In Advertising, Blogs, Brand, Branding, Buzz, Journalism, Marketing, Media, Media Relations, Online, PR, Public Relations | No CommentsOnline
Magazine Web Traffic: Surge or Embarrassment
Magazine Web Traffic: The Other Side Of The Story
Local Online Ads Moving Consumers
PitchEngine: A PR Tool For Savvy Practitioners
August 21, 2008 on 7:15 am | In Brand, Branding, Buzz, Journalism, Media, Media Relations, News, Newspapers, Online, PitchEngine, PR, Public Relations, Tools, Web 2.0 | No CommentsEditor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up.
Starbucks – And Now For The Good News
August 20, 2008 on 11:44 am | In Brand, Branding, Consumer Behavior, Customer Service, Marketing | 3 CommentsTim Manners of Reveries has completed a survey about Starbucks that contains much food for thought. Before we get to the results, let’s explore the brand known as Starbucks.
Links 8/20/2008
August 20, 2008 on 5:25 am | In Advertising, Consumer Behavior, Journalism, Marketing, Media, News, Newspapers, Social Media, TV, Twitter | No CommentsThe Future Of Twitter
Twitter’s business model is starting to show. An early sign came in April, when the popular microblogging service launched in Japan and the home page for every Japanese user included a big banner ad in the top right corner.
Business Ethics: An Oxymoron?
August 19, 2008 on 6:40 am | In Brand, Marketing, PR, Public Relations | No CommentsWhy do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the “right thing.” PR involves providing counsel on the “right thing” to do and then helping the organization get credit for it.
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