THINKing

Shallow Brands

In Maddie Grant’s blog, Diary of a Reluctant Blogger, today is a great quote (thanks Maddie):

Mammals 1, Dinosaurs 0

Photo Courtesy of Morguefile
Crowdsourcing applications, like Knewsroom, are going to kill the traditional media behemoths. Knewsroom is a news publication where readers help decide on content and they get paid to use the system. Here’s how Knewsroom describes itself:

Management: Stay Out Of My Kitchen & I’ll Stay Out Of Yours

Photo Courtesy of Morguefile

No business person in his right mind would ever try to be an engineer or a doctor. They know they have neither the training, expertise nor the experience necessary to do the job. And no matter what they say, men truly don’t believe they could survive an NFL game.

Links 5/28/2008

Photo Courtesy of Morguefile

From my browser to yours, here are a few links of interest:

Read Free Magazines Via iPhone

Be A Trend Follower

Does Your Website Socialize?

A Very Social Beer

Top 5 Best Office Pranks

Marketing Landscape In Flux

A couple of recent items have me thinking about what is happening in the marketing landscape around us. We talked recently about the PR study done at Annenberg School of Communications concerning best practices and how the industry is not doing a good job of measuring its effectiveness.

PR Needs To Grow Up

Professor Jerry Swerling, who heads the Annenberg School for Communication Public Relations Studies program at the University of Southern California, sent me a note about their fifth study of PR best practices. There are some interesting findings in this research. The study identifies, for the first time, best practices in public relations and organizational communications that the USC Annenberg researchers believe apply to all organizations.

Communications Planning 101

Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency. Review your program by:

- Audience (employees, shareholders, in-channel audiences, consumers)

- Vehicle (personal visits, telephone calls, letters, invoices, e-mail, website, newsletters, advertising, POP, trade show)

Links – 5/23/2008

Here are a few things I’ve been reading that you might want to peruse. Let’s start with a little humor. Take Your Dog To Work Day, which is mounted by client Pet Sitters International, is coming in June. So, go see some cute and funny dogs at work photos.

Twittering Tactically

You see a lot of posts about how businesses are using Twitter but most of them talk about the strategic approach, not the tactical application. Let’s brainstorm. Below are a few to get us started, and here is a post from Todd Mintz on a wide variety of Twitter uses. Please wade into the conversation if you have ideas.

Serve You?

All businesses can learn some things from the Fortune 1000, or Big Boys, as I call them. Well, there are some things they are doing that we can avoid, too.