THINKing

Why PR?

PR – not advertising – should be the foundation upon which all other marketing communications tactics are built.

Now, it is true that you have more control over your initial advertising message than you do over your public relations generated messages. You pay for that luxury and that is the problem.

Links 3/30/2008

Photo By PPDIGITAL (Flickr)

Newspaper Revenue Plummets

Social Media For B2B Marketing

Twitter Is My Social Computer

20 Types Of Pages Every Blogger Should Consider

48 Reasons To Use WordPress To Power Your Online Strategy

Get The Flock Onto Your Computer

Flock has supplanted Firefox as my favorite browser. It is powered by Mozilla, the same engine that supports Firefox, however it has so many more features designed for our new social, digital world. There is a nice demo of Flock by Candy With A Why, so I won’t recreate the wheel.

Connections Revisited

I asked what social networks you are a part of and several of you have waded in. Let’s see what’s working for our readers:

Ashleigh Hunter of Bank of America wrote:

The Value Of Connections

As we have discussed before, the value of connections in business cannot be underestimated. I’m talking primarily about tight connections that you use ruthlessly to help you achieve your personal and professional goals. Friend and business coach Brent Dees of Focus Four tells us that you if want a $1 million business, you should have 40 contacts (your Focus 40) each of whom can bring you $25,000 in business. Your job is to help each of these contacts achieve their goals and they, in turn, will help you reach yours. This is a spin on the method that made Andrew Carnegie a millionaire many times over.

THINKing Essentials – Media Relations

Photo By laffy4k (Flickr)

There has been a lot of good content here in THINKing, and you may have missed some of it. So, this is the first in a series to bring some of that content out of the dusty archives and back into the light of day. Today, let’s revisit some previous posts on media relations.

Sending Out An RSS

Photo By photopia (Flickr)

RSS is a friend of mine. Subscribing to feeds helps me keep current on a wide variety of blogs and topics. So, today I thought I’d share some of my thoughts on using RSS.

Think Keyphrase, Not Keyword

Are you still thinking in terms of keywords? If so, it is time to shift the paradigm. Keywords are so 20th century. People looking for my company, me or the types of services I offer are searching differently. One and two-word searches were once common but I’m seeing a trend toward more specific search terms when I review my Google Analytics. Here are some recent searches that drove traffic to my site:

Spam: Consumer Perception Is All That Counts

Photo By uberculture (Flickr)

Q Interactive and MarketingSherpa just completed a study to reveal consumers’ perceptions of what they consider to be spam. According to the survey,

A Vote For Me Is A Vote For Me

Photo By ldcross (Flickr)

Election season has me in its grip, so I am shamelessly campaigning for votes. Now, you will have to register to vote for me, just as you should to vote in any campaign. Here are the links for you to visit to vote: