THINKing

‘Facebook fatigue’ kicks in

An article in today’s Register says, ‘Facebook fatigue’ kicks in as people tire of social networks.

Well, duh. Like everything new, people will flock to it initially and then the ones from short-attention span theater move on to the next thing. Bound to happen. It does every time.

7 Most Helpful January Posts

Sometimes you miss the best information on your favorite blogs, like THINKing, just because other things are happening. Here is my list of the Top 7 Most Helpful Posts from THINKing in January.

8 Best THINKing Posts of 2007

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Media Relations How-To

It’s Not Your Brand

Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own it. You never have. And in today’s web 2.0, social media world, you never will.

What Does Social Media Success Look Like?

Jeremiah Owyang at Web Strategy By Jeremiah has an interesting post on why social media plans should contain success metrics. Jeremiah gives us a few examples of what success could look like for you:

•  We were able to learn something about customers we’ve never know before

Super Bowl Ad Update – Nielsen Super Ad Focus Group

When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched by Nielsen Co. last summer with a goal of creating a new method for measuring social buzz and interaction around brands, media, entertainment and sports properties.

RSS vs. Email: Technology Smackdown

(Photo by tanakawho)

Email is ubiquitous. People understand it and use it despite its problems. Some industry experts say email deliverability is in the 60 percent range. US Airways has a better on-time record than that.

22 Best On-Camera Interviewing Tips Ever

As a former journalist, I often become incensed today when I see what passes for quality on-camera interviews by so-called reporters. I’ve just discovered the blog of Director Tom, and he provides a list of 22 tips for better on-camera interviewing.

Whether you are a journalist or a marketer, these tips will help you.

Marketers Are Holdin’ Some Foldin’

Holdin’ some foldin’ means you’ve got cash ready to spend. I just got a missive from the Chief Marketing Officer Council that says the marketing wallet is out and ready to drop some cash. In this annual survey done for CMO by Deloitte and Marketo, marketers appear poised to spend.

PostOnFire

PostOnFire describes itself as

What Impending Recession? Super Bowl Brings Out The Buyers

This morning MediaPost reports that the Super Bowl will spark sales of $10 billion,

The Retail Advertising and Marketing Association says it expects the Big Game to generate nearly $10 billion in sales this year. And it’s not just guacamole and such (although beer, chips, avocados, ice cream, frozen pizza and chicken products are the perennial best-sellers): this year, consumers are expected to spend even more than usual on such big-ticket items as TVs and furniture.