THINKing

Holiday For Charity Gains Traction

Our Holiday for Charity effort is gaining traction. Last week we mentioned it in our enewsletter, and we distributed a news release via PRWEB. If you visit our release, please feel free to share it through StumbleUpon or your other social networks.Additionally, I posted an article on social site, Gather.

Six Tips For Perfect Email Media Pitches

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

Getting Social

Center for Media Research – Daily Brief

Following up on a recent Research Brief on the trust placed in word of mouth marketing, a timely release from Nielsen Online provides October’s top U.S. social networking sites and blogs, which shows that MySpace.com had 49.5 million unique visitors in October 2007, growing 19 percent over October 2006.

Top 8 Media Relations Links

In case you missed it, here are 8 links to a series of my previous posts that instruct you on how to develop and implement a media relations program.

Media Relations 101

In The Beginning There Was News

What Is News? 

Media Relations Dos & Don’ts

Cause Related Marketing

Tis the season and we’re wanting to give gifts with soul. According to a new Cone poll,

Widgets Revisited

Widgets – like the one above – are a great way to spread your brand message. That is – of course – if your widget is worthwhile. My above widget is a personalized search engine on the topic of advertising. I made it at WidgetBox from code developed at Eurekster. Feel free to get the code and drop it into your blog. Just click on the link beneath the widget that says Get Widget.

Know Your Media – Radio

There’s good news and there’s bad news where radio is concerned. Radio has the least lasting impact of the major media, but it conveys the news faster than the other two. And, unlike television or newspapers, once a story airs on the radio, it is apt to be reused several times during the day. For in-depth stories, radio stations often have talk shows that provide outstanding opportunities to present information.

Know Your Media – Newspapers

Print media placements are good because they give permanence to the exposure we receive.  You can clip and save the newspaper story, photocopy it and send it to elected and appointed officials.  The pass-along readership of a newspaper is generally estimated at 2.5 times its base circulation.  So if a newspaper has a circulation of 100,000 you may actually be reaching 250,000 readers.

Vote For Us

THINKing, once again, has been nominated for Best Marketing Blog in the 2008 bloggers choice awards.

And, we have been nominated for best business blog, too.

Please vote for us.

Top 5 Thanksgiving Links

If you just happen to be in front of the computer today (Thanksgiving), you shouldn’t be. But if you are, here are a few items you may want to read. But my advice is go spend some time with family and friends. You can read these tomorrow.

Could TinyURLs Go Away?