THINKing

Top 7 Links To Kick-Start Your Leads

Got an offer from Aberdeen Group  to receive a research report on generating demand for your business. You must register but it is worth the effort if you want to learn how the biggest and the best are generating leads and retaining customers in order to increase ROI.

Back To The Media Rolodex

A couple of weeks back, we delved into the My Creative Team Rolodex to search out some key media contacts. Let’s take another look, this time at The Wall Street Journal.

Mailing Address: 200 Liberty Street, Lobby 8, New York, NY 10281

Main Phone: 212-416-2500

Email Protocol: firstname.lastname@wsj.com

RSS 101 – Top 16 Links To Get You Started

RSS is a great way to ensure the quality content you want is delivered to you and not into your spam folder. But many computer users still have not embraced this organizational tool. So, I thought I’d put together a post on all you need to know about RSS.

Search Me

A new comScore survey by Search Engine Marketing Professional Organization, Yahoo! and Proctor & Gamble seems to indicate that packaged goods brands should shift much of their branding money into search engine advertising. eMarketer reports that,

Creativity & You

95 percent of what we know about the brain, we have learned in the last 20 years. So, your beliefs about creativity were probably shaped by faulty information. For instance, many believe that only special, talented people are creative – and you have to be born that way.

Wrong.

More Media = More Results

A new study from the Magazine Publishers of America reveals a blinding glimpse of the obvious to me. The study shows that a multimedia approach to marketing increases effectiveness. Duh.

Now the interesting part of this story is in the math, particularly when it comes to magazine advertising:

BlogRush Update

We talked recently about BlogRush, the blog widget that is supposed to drive traffic to your site. It was working great initially, but BlogRush was almost too successful and underwent some serious reprogramming. It has taken much longer than they anticipated to fix. BlogRush is about to roll out the new version and I’ll be interested to see how it works. If you have a blog and are using the service, let us know your experience.

Is Email Dead At The Hands Of Social Networks?

I was reading a piece from Bill McCloskey this morning about whether social networks will kill email. According to McCloskey,

ISPs like Hotmail and Yahoo mail, though, are taking what I’ll call “The Facebook Threat” seriously. Worried that social networks will begin siphoning off much needed traffic necessary to maintain high banner CPM’s, these ISPs are beginning to incorporate social networking functionality into their email offerings, according to a recent article in The Wall Street Journal.

Social Marketing For The Cause

Cause marketing has always been a good way to build goodwill and word-of-mouth for organizations. I wrote a piece about cause marketing that outlines why it is the right thing to do from an overall marketing perspective. Today, I read an article about marketing via social networks from Melinda Krueger that is worth a read. Says Krueger,

Top 5 Links For Writing Creative Briefs

A member of the MarketingProfs forum posted a question recently asking about how to write creative briefs. It seems every agency has its own format for writing creative briefs, but all want to get the same basic information.