THINKing

Sunday Reading – 9-30-2007

Looking for a marketing job? Check out KnowThis’ new job search feature.

Duct Tape Marketing lays out its premise for the perfect marketing plan.

Web 2.0 newcomer TripIt is worth checking out.

Need some internet marketing ideas? Well, SEOPedia outlines 101 of them.

Press Release Evolution

According to Barks & Bites,

the news release is one of the oldest tools in the PR professionals’ toolkit and also one of the newest. Once you begin using it as your principal “conversation-starter” with audiences who find you online, you will see the dialogue and the positive results of your marketing and communications programs take on a life of their own.

Web Politics – Update

In a recent post, we discussed what’s happening on the web in terms of presidential candidate spending and site visitation. Here’s a new report from Hitwise on the topic. According to Hitwise,

Media Wants Insight, Gets Drivel

Just reading a piece in Navigator from Cision about how the business media is looking for insight from their business sources but typically get drivel. Too true. They don’t want the canned crap so many of my PR counterparts carefully craft to say nothing. The article contends that you should,

A BlogRush of Traffic? We’ll See.

Hey, if you write a blog and haven’t heard about BlogRush, you need to check it out. Here’s the proposition: Sign up with BlogRush, install the provided widget and get ready for a boatload of targeted traffic. Does it work? I’ll report back once I see what’s happening on THINKing. See an example of the widget below.

Going Green

Many large companies think people are stupid. These companies embrace the latest feel-good topics, purely for capital gains. The latest thing, of course, is the green movement. Most Americans, according to a recent study, understand that the move to green is purely a marketing tactic.

They’ve Got You Covered

Fast Company and Inc. are highly desirable media in which to garner coverage for yourself and your organization. How do you get in to these respected publications? Bulldog Reporter has some advice in its newsletter.

Our Blog Has Moved

THINKing now has moved and the url is now my-creativeteam.com/blog. Our RSS feed has changed. So, if you subscribe to our current feed, you’ll need to update your reader to access this feed: http://feeds.feedburner.com/my-creativeteam/delT

And, if you are one of our email subscribers, we must ask you to sign up here for the new email delivered feed. Sorry for the inconvenience.

Web 2.0 – Your Inner Celebrity

You know you can waste a lot of time using all the web 2.0 sites out there. For instance, there is the MyHeritage.com site’s celebrity look alike project. Upload your photo and face recognition software matches you up with similar looking celebrities.

Commercial Jockeys?

OK, so I get this note from LinkedIn colleague Chris Abraham, who heads up a word-of-mouth consultancy. Chris is sending out pre-launch info to bloggers in advance of the announcement of Firebrand, which he says is,