THINKing

Op-Ed Pitching

Nice piece in Cision’s The Navigator concerning how to pitch op-ed pieces. Also, here’s a piece I wrote on writing op-ed pieces.

Internet Displaces Radio As Fourth Biggest Ad Medium – 08/31/2007

Well, there goes another traditional medium. Radio has fallen behind the Internet in terms of ad revenue, according to eMarketer. A story in this morning’s MediaPost says,

Top 20 One-A-Day Small Business Marketing Vitamins

Sometimes people hesitate from starting a full-blown marketing program because of the time involved to develop and implement it. I am in favor of the strategic, disciplined approach to marketing, but sometimes a business just needs to do something to kickstart its program. Here are my top 20 marketing ideas that can be implemented over the course of a month.

New WSJ Small Business Channel

The Wall Street Journal is adding a free channel for small business and entrepreneurs. This new channel supersedes the old StartUp Journal. This new, free channel on WSJ.com provides complete coverage of small business issues, from the earliest planning stages to financing growth and expansion. Use the channel to:

Small Business Publicity

A new way for small businesses – using a twist on old media – to publicize themselves has popped up in my hometown of Charlotte. It’s called Broadcast Charlotte.

8 Of 10 Americans Know About Blogs

Blogs aren’t just a passing fad. New research from Marketing Daily indicates that blogs are incremental to old media and that more than half of all connected Americans visit blogs daily. This opens up the question about blogs as a viable advertising platform.

WSJ Editorial Contacts

Thought I’d share a few Wall Street Journal contacts with you today.

Here’s the primary contact information:

200 Liberty Street, World Financial Center, Room 200, New York, NY 10281, 212-416-2000. Send email to the newsroom at nywireroom@dowjones.com.

Politics Goes Online

The 2008 presidential campaign will be the first to fully utilize online tactics. If you want to keep up-to-date on which candidates are effectively driving traffic to their websites, visit Hitwise election center. Or, you can keep up with a visit to Compete, where you can compare the candidates of your choice.

MASHABLE: Behance Officially Launches Network for Creatives

Behance, the online portfolio and networking service, has officially launched. You’ll remember that we reviewed the site here during its private beta test phase last week.

8 Pitch Tips so You Get Featured in the Chicago Sun-Times

Nice piece in MarketingSherpa about how to get ink in the Chicago Sun-Times. (See an historic Sun-Times front page above). A few of the pointers:

Business Editor Daniel Miller’s four tips:
#1. Know whom to call. “Read the stories, note the bylines so you know who covers what beats.”