THINKing

Cool ads on shopping bags

Sometimes the best ads are in unexpected places.

See more cool ads on shopping bags!

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Show Me Your Creativity

Our deadline is fast approaching for the My Creative Team creativity contest. Give us your best idea of how My Creative Team can market itself and you could win one of our cool, branded memory sticks. Here are the rules.

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THINKing – You Were Always My Favorite

Help a brother out, visit the link below and make THINKing one of your favorites at Technorati. I’ll be glad you did.

THINKing on Technorati

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How to clear bad press from search engine results

Sometimes bad news catches you and your company in the crosshairs. Today’s digital repository of all things picks up this news and archives it for eternity. Can you erase it? No, but there are some thigns you may be able to do to minimize its effects.
How to clear bad press from search engine results

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The promiscuity paradox

Seth Godin has an excellent post today about permission marketing that also speaks to business growth. You should focus your business on the kinds of clients you can really work best with and say “No” to the ones who don’t fit. Growth for growth’s sake is never the right thing to do. Follow the link below to Seth’s post. Good advice.

Seth’s Blog: The promiscuity paradox

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How to Get Coverage in Entrepreneur Magazine

MarketingSherpa has an interview with the editor of Entrepreneur Magazine about what kinds of stories they are seeking for the magazine. A few places to pitch, include:

o Conversations column: spotlights one interesting thinker
o Snapshot: a 150-word profile of an entrepreneur doing something interesting in tech, sales/marketing/management or money/financing
o Start-up Features: Because of the cover-story potential, your pitch needs to be an idea that will grab the attention of a reader walking by a newsstand
o Smart Ideas column: entrepreneurs with novel inventions, niches or unusual ideas

Read the rest, here.

MarketingSherpa: PR Interview: How to Get Coverage in Entrepreneur Magazine

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Media Moves

Bulldog Reporter is an excellent source of information on editors and reporters. Here are a few items from today’s edition:

The Wall Street Journal promotes deputy D.C. bureau chief David Wessel (david.wessel@wsj.com) to global economics editor, effective in September. Economics and real estate editor Constance Mitchell-Ford (constance.mitchell-ford@wsj.com) moves to New York-based real estate and property bureau chief for Chicago, Houston, Los Angeles and Pittsburgh, effective in September.

CNBC anchor Liz Claman leaves.

Chicago Tribune hires Legal Times editor-in-chief James Oliphant (joliphant@tribune.com) as legal affairs correspondent, replacing Jan Crawford Greenburg. The move is effective Aug. 6.

The Plain Dealer (Cleveland) moves deputy metro editor Robert Higgs (rhiggs@plaind.com) to medical team leader, replacing Randy Roguski (rroguski@plaind.com), who is now deputy business editor.

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Website Grader – SEO Tool

Website Grader looks at a number of elements and then ranks your site accordingly. The link below takes you to the report on this blog. We don’t rank very high yet since I just moved the blog to this new domain a couple of weeks ago. But I’m working on bringing up the score.

Website Grader – SEO Tool – Report For blog.my-creativeteam.com

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Associated Press Special Features

Associated Press complies a number of special reports each year, and these offer an excellent opportunity for you to get media coverage. Cars, parenting and holidays are being covered in August, September and October respectively. Deadline is the first of each month for these.

Send your information to:

Julia Rubin (jrubin@ap.org)
AP
450 W. 33rd Street, 14th Fl.
New York, NY 10001
Phone: 212-621-7199

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When Ad Slogans Go Abroad

Ad slogans may work really well in their native language, but when they go overseas it’s a different story. for instance,

Clairol introduced the “Mist Stick,” a curling iron, into Germany only to find out that “mist” is slang for manure. Not too many people had use for the “Manure Stick.”

Moronland.net – Top 13 Worst Slogan Translations Ever

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