THINKing

RSS Slow To Catch On

RSS, really simple syndication, has been around a long time. In fact, the idea for it dates back to 1995. Talking about technology, that’s like 20 dog years. It’s finally making a move into the mainstream.

Anita Campbell, who has an excellent blog on Small Business, has a recent piece worth reading on the subject of RSS mainstreaming.

Embrace the Unexpected

Sometimes the best ads are the ones that appear in the most unexpected or surprising places. And some of the most creative are seen there as well. For instance, look at these ads on buses, this one at a bus stop, and this one on a manhole cover.

Referrals Can Be Good Business

I’ve been thinking about referrals recently. Most marketers want go after new business the wrong way. They want to “take down” the new piece of business using all the expensive tools of the trade from advertising and direct mail to cold calling and event marketing. This is an expensive way to drum up business when your existing clients are just waiting to refer people to you.

Links for 5/30/2007

Top 60 Australian Web 2.0 Sites

Google Launches Streetview Maps

Search Engine Keyword Tracker

HTML True Color Chart

Dog Days

Take Your Dog To Work Day is coming Friday, June 22. My Creative Team developed the theme, logo and poster for this year’s event. I think the poster is pretty funny. Download it and send it around to your doggone friends.

Links for 5/29/2007

Do you live and die by generating and qualifying leads? If so, read this BNET article.

What’s your brand’s score? Learn how to create a single brand scorecard from the MarketingNPV lesson.

TalentZoo is the place to look for a job or to find a candidate in the creative fields.

Cool Tools

Free stuff is cool and there is a lot of it on the web.

If you are looking for web analysis and optimization tools, look no further. There are 136 really helpful tools accessible at SEO Tools.

Want to add Web 2.0 social bookmarking to your website? Then, you need the AddThis widget, or the TopRank tool.

@ Random

Steve Rubel of the MicroPersuasion blog is one of my favorites. He has a nice piece on publicity stunts and how they are evolving in the web era.

Get iGoogle

Google has added another cool module to its already healthy array of tools in iGoogle. This one lets you track trends on the web. It shows you in real time the top searches, top news, top images and top videos on the Internet.

Links for 5/22/2007

Ads of the World is just that: a site for ads from around the world.

Online PR gives you access to a plethora of PR and media relations-oriented links.

The Marketing Technology Blog offers up the latest cool tools from around the net.

Jumpstart your little gray cells with Creativity at Work.