Here are a few links for you to check out today:
Who has the most valuable brand? It used to be Microsoft. Check out who just dethroned it.
When you are looking for topics and products, you go to Google or Yahoo. Where do you go to find people? How about Wink?
Do you want to know how to generate targeted traffic to your website or blog? Who doesn’t?
I know you’re saying, “Harry, you’re dead wrong. Sex does sell.” Facts say otherwise.
I ran across this article in Adweek about a study done sometime back on how men and women look at sexy ads differently. MediaAnalyzer used its eyetracking software to see how men and women viewed both sexy and non-sexy advertising.
While more than 48 percent of men in the study reported that they liked sexual ads (the rest of the men were lying), only 8 percent of women said they liked them. Guess what? Very few viewers of either sex (only 9.8% of men, 10.8% of women) could remember the brand associated with sexy ads.? Of course, it wasn’t much better with non-sexy ads: 19.8% recall of brand for men, 22.3% for women.
Moral to this story. Advertising doesn’t work very well with or without sex.
Contacts are the life blood of your career. You need to maintain your contacts all the time, not just when you are looking for a job. Here’s an article I just wrote for my marketing enewsletter on the subject of contacts.
RSS feeds, a Web 2.0 technology, are a great way for you to stay on top of topics of interest. They also may provide solid content to keep your website fresh and dynamic. Learn how to locate niche RSS feeds.
You also can use RSS feeds as a search engine optimization tool.
With the advent of the Internet, branding is dead, so many naysayers tell us. Au contraire.
If anything, branding is even more important in this new digital age. This is particularly true in the B-2-B arena. Branding Your Product Or Service is an excellent primer on B-2-B branding.
Marketers know that customer testimonials are a great way to prove a point. However, most marketers fall down on implementation. The testimonials they get from customers sound like, well…testimonials. Read about how to craft effective testimonials.
Here are a couple of other testimonial resources:
The fun testimonial generator, and the serious article from sales guru Jeffrey Gitomer.
cnet reports that a recent survey by Accenture indicates the media and entertainment industry is wary of user-generated content. In other words, your blogs, photos, YouTube postings and other content are scaring the bejezzus out of the MSM.
The horrific shootings at Virginia Tech provide a prime example of how users took control of the flow of information.? Smart media companies are figuring out how to harness this citizen journalism. There aren’t many smart media companies. They – like dinosaurs – tend to stand in the tar pits too long wondering what to do next, as they sink beneath the surface.
I’ve written a piece on Web 2.0 that you’ll find on my website and it was the feature piece in my newsletter, too. You may want to sign up for the newsletter. It has some good information in it, if I do say so myself!
Steve Rubel’s MicroPersuasion contains some Web 2.0 links today. Here are a couple more Web 2.0 resources, you may want to check out:
SEOmoz’s Web 2.0 Awards
Here are some marketing-related links for you to try:
Link-Building – Link popularity relates to the quality and quantity of links to your site from other websites. This site gives you 131 solid tips on how to do it legitimately.
Nelson – Nelson can help if you are searching for something in the news. It looks at more than 200 newspapers for your keywords.
Viral Chart – What’s moving virally across the web? Find out at Lycos.
You need to get on the social networking bandwagon. Here is a list of the top 10 social networking sites to help you out. AS a bonus, here is a list of the top 25 Web 2.0 sites, as well.
THIS JUST IN: Firefox leads the way for browser integration with social networks.