THINKing

11 Ways To Promote Your Website

There are a number of ways to boost traffic to your website – or blog. I’ve just written an article on the subject – 11 Ways To Promote Your Website. You’ll find in in the My Resources section of my website at My Creative Team.

Social Media Experiment Redux

Recently, we talked about my experiment in social media for my wife’s new book, Double Dead. It continues. The book is now available at bookstores and online at Barnes & Noble and other places. Today she received a marvelous review from the Bible: Mystery Scene Magazine.

Free Press

In the old days (yes, I’m old enough to remember the old days) you wrote a news release and actually sent it to the media in the hopes that you would get coverage. Reporters were the only ones who saw the news release. Not so, today. In fact, the news release is even more important in this web-enabled world. So, write those releases and get them out there into the digital cosmos.

Gays Stopping Snickers

Short on time this morning so only a quick update: You’ll remember perhaps that we discussed the Snickers ad and others after the Super Bowl. Snickers now has shut down its Super Bowl ad website and stopped airing the spot because of protests from homosexual rights groups.

Global Payoff

No matter what you think about the recent paper on global warming, it is never right to pay someone off for an opinion. This is what appears to have happened at a foundation linked to Exxon Mobil. Reports indicate that the foundation offered to pay scientists up to $10,000 to offer their critique to the recent UN report on climate change. There are shortcomings in this report on a topic that has become highly politicized. However, cash is not the way to expose those flaws.

Think Hits The Power 150

Todd And, who has an excellent blog, has launched the Power 150.
This is his listing of the top blogs in Marketing. Think is now on the list at #174. I want to move up the list, but I’ll need your help. You need to subscribe to the Think feed. If you are using the superior Firefox browser, congratulations! Just go up to “Bookmarks”, pull down to “Subscribe” and you are being fed by Think. IE7 makes it pretty easy, too. Hit the RSS icon and follw the instructions from there.

SuperBowl? Nope.

Neither the game nor the commercials were that great this year. (Although I was pulling for the Colts.)

The biggest misstep was by Snickers and its Brokeback Mountain moment between two burly men. Unless Snickers really is going full tilt for the gay market.

Guerrilla Stupidity

By now you have probably heard about the PR stunt in Boston carried out on behalf of Turner’s Cartoon Network. This was not guerrilla PR. It was guerrilla stupidity of the highest order. Knucklehead PR operatives placed electronic boxes with blinking lights in them all over Boston in hopes of generating publicity for a cartoon show. I will not name the show because I refuse to help them with their publicity.

Bad PR, Naughty PR

Are you guilty of bad PR? Do you indiscriminately email or fax news releases to all carbon-based lifeforms on the hope that the shotgun approach will bag some coverage? If so, stop it immediately. You are giving us all a bad name.