ManLaw – Ads Must Work

January 25, 2007 on 10:02 am | In Advertising | No Comments

Miller Brewing is jerking its ManLaw Miller Lite ads because sales dropped while they were running. Some thought the spots were funny. None of the ads really connected you with the brand. This is so often the case.

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Oops, He Did It Again

January 24, 2007 on 9:44 am | In Advertising | No Comments

Brittany cast-off Kevin Federline is the butt of a Super Bowl ad that has ired The National Restaurant Association. An ad for Nationwide Insurance – tagline “Life Comes At You Fast” – reportedly shows Federline falling from hero to zero, working in a restaurant after being dumped by his sugar mama. Some 12.8 million people work in restaurants and the association is miffed that a big corporation would denigrate its many workers.

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Bad News, Katie

January 22, 2007 on 10:00 am | In Advertising | No Comments

When you start seeing headlines like this one – “No Changes Planned at CBS Evening News with Katie Couric” – you know things are about to change. CBS’ Sean McManus says he is “happy with where the show is and doesn’t plan any changes.” Yeah, right Sean.

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Social Media Comes On Strong

January 22, 2007 on 9:44 am | In Advertising | No Comments

Newswires like PRWeb and PRNewswire are doing a better job of staying on top of online trends than are the traditional media. PRNewswire has lagged some. But it now has announced a deal with Technorati to provide real-time social media link tracking for all of their press releases. Recently, BusinessWire inked a deal to get a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.

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Briefly Speaking

January 16, 2007 on 2:45 pm | In Advertising | 1 Comment

Creative people work best when they are given limitations. I know that sounds counterintuitive but is it true. These limitations help your creative team members focus so that the message they develop will be relevant, impactful, original and true. So, how do you provide these limitations to your creative team: with a creative brief. Let’s take a look at how you go about developing one.

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Take Your Marketing Vitamins

January 11, 2007 on 4:46 pm | In Advertising | No Comments

The best marketing programs are focused, disciplined and consistent. Developing and implementing a program like this is tough. So, sometimes you just need to do something to get yourself off dead-center. That is where my One-A-Day Marketing Vitamins come in.

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