THINKing

100 Reporters Were Sitting At A Bar…

We’ve talked here often about the use of digital tools like Twitter for PR and media relations purposes. Digital colleague Joan Stewart alerted me about a post on PR and Social Media at Ronn Torossian’s blog,

Someone made a very wise comment about using Twitter and the value of passively reading comments and thoughts of reporters and writers. He said, “If you had the chance to sit at a bar and silently listen to 100 Reporters talking, would you? That’s Twitter.”

He is dead on. You get to find out what is on their minds and what kinds of stories they work on without having to bother them with an unneccessary phone call or email. Why should you worry about that, you’re asking? Reporters - like everyone else - hate spam and they consider this a form of it. As the Media Relations Blog points out in 11 Tips For Pitching Reporters,

Reporters STILL hate PR spam and irrelevant pitches. Such tactics are unlikely to generate coverage, it turns out. Shocking, I know.

Are you using social media like Twitter or tools like PitchEngine in your media relations efforts? Do tell.