THINKing

#1 With A Bullet

Old radio guys like me remember the phrase “#1 With A Bullet.” This was what you said about a hit record (wow, does anyone else remember records?) that was #1 on the chart and continuing to sell well.

Well, I want to know what marketing tactic is #1 with a bullet on your 2010 list.  eMarketer seems to think that email may be at the top of many marketers’ lists, followed by social media, search and advertising.

The real news out of eMarketer is this,

Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.

Now, integrating email and social media is not just including links in your emails to your social media profiles. It could include cross-promoting newsletter content on your blog or even polling your followers on Twitter and using the results in your blog and enewsletter.

Are you integrating your email and social media programs? What else tops your list? Tell us about it, won’t you?

Other Posts Of Interest

• Creativity 2011 – Week #50
• Links 6/25/2008
• Personalize or Perish
• New Business Primer: Build Your Brand
• Creativity 2010 – Week #20